1. True and authentic welcome

It improves the quality of hospitality to make vacations an experience to meet and get close to local communities while supporting the promotion of local resources and the most authentic typical products. It uses innovation to build virtuous networks amongst tourism organizations to bring local communities and travelers together.     

2. Experiencing  travel

It respects the environment while protecting cultural and artistic patrimony. It takes out time to encounter local communities, learning about traditions and different ways of living; travelers rediscovering themselves to reinvent the everyday.

It spreads a kind of vacation that limits the use and consumption of resources.

It prefers means of transportation, services and activities that reduce environmental impacts. It supports local businesses to build a sustainable tourism economy.

3. Cooperation and quality of life

It reinforces and increments cooperation amongst local actors directly and indirectly involved in the tourism sector by supporting local communities, including administrations, in the identification and promotion of their own territorial identity and making services destined to the travelers useful, efficient and usable.   It invites citizens to smile and welcome tourists, to see them as a resource and value for the local community.

4. More value  to the territory

Slow Tourism rediscovers the origins of places and is involved in their protection as a patrimony of inestimable richness and resources to be safeguarded for our common well-being by bringing out its uniqueness, by giving additional meaning to the best-known tourism attractions while facilitating the discovery of those that are less popular as tourist destinations. It does not pollute, but reuses and protects nature by respecting and valorizing local culture.              

5. Sharing experiences

It spreads information about territories, making the most unique experiences about journeys, emotions and storytelling known. It highlights adventures and encounters that make each place different. It gets in touch with people who like to narrate stories, traditions and small hidden treasures, but also scents, hospitality experiences and the will to discover the authentic meaning of a place.

It receives advice directly from people who live in the places visited, but also informs and makes them aware of issues that concern both citizens and travelers.